The main target audience in which the track and music video is the niche market of dub step. The dub step genre has described as electronic dance music, the use of tightly coiled productions with overwhelming bass lines and reverberant drum patterns, clipped samples, and occasional vocals. Dub step is an underground type of music and rarely seen in the charts as it is a branch off from dance music and not considered to be part of POP music.
Early dubstep
The earliest dub step releases, which date back to 1999, were darker, more experimental, instrumental dub remixes of 2-step garage tracks attempting to incorporate the funky elements of break beat, or the dark elements of drum and bass into 2-step, which featured as B-sides of single releases. In 2001, this and other strains of dark garage music began to be showcased and promoted at London's club night Forward (sometimes also referred to as FWD>>), which went on to be considerably influential to the development of dubstep. The term "dubstep" in reference to a genre of music began to be used by around 2002, by which time stylistic trends used in creating these remixes started to become more noticeable and distinct from 2-step and grime.
A very early supporter of the sound was BBC Radio 1 DJ John Peel, who started playing it from 2003 onwards. In 2004, the last year of his show, his listeners voted Distance, Digital Mystikz and Plastician (formerly Plasticman) in their top 50 for the year. Dubstep started to spread beyond small local scenes in late 2005 and early 2006; many websites devoted to the genre appeared on the internet and thus aided the growth of the scene, such as dubstepforum, the download site Barefiles and blogs such as gutterbreakz. Simultaneously, the genre was receiving extensive coverage in music magazines such as The Wire and online publications such as Pitchfork Media, with a regular feature entitled The Month In: Grime/Dubstep. Interest in dubstep grew significantly after BBC Radio 1 DJ Mary Anne Hobbs started championing the genre, beginning with a show devoted to it (entitled "Dubstep Warz") in January 2006.
This information was used from Wikipedia to show artist that are popular in dub step and also where it started
Music video target audience
The music video could also be aimed at a separate target audience as there is not many dubstep music videos due to the niche market in which it is aimed at. By creating a music video that has themes that relate to the life of teenagers and the type of life and society they are growing up in will then link to a wider audience of teenagers, mainly aimed at male teenagers, the music video and track is still relevant to the female gender, class and race is not important as teenagers from different backgrounds and cultures still have the same problems and difficulties growing up despite background and culture. If the audience can relate to what they see in the video and the lyrics that are used in the track then the track and video will branch out to cover a greater target audience.
Muse target audience
The track that has been mixed is muse knights of cydonia, by using a famous track that has been mixed into a dubstep track, the huge fan base that follow muse will be interested to see what our artist has done with that track and his interpretation of the lyrics, after the music video is put to the track the audience will also be able to see the interpretation of what the lyrics are trying to say, and why they are portrayed in this way through the video. Muses target audience of late teens onwards to over 30’s follow the band for their new ideas and original sound, as muse is quite modern pop rock the people who enjoy listening to them will be interested to find out what other people have done with the bands tracks and the way in which they have sampled and mixed them, giving our track and music video a less niche target audience and quite a main stream one. Not all of the lyrics from the original muse song are used in the remix by ‘dubfiend’, but the lyrics that are used give the outline to the original track and still convey the lyrics message.
No one's gonna take me alive,
The time has come to make things right,
You and I must fight for our rights,
You and I must fight to survive,
No one's gonna take me alive,
The time has come to make things right,
You and I must fight for our rights,
You and I must fight to survive
In conclusion I believe that the target audience that we will be aiming our product is 16-35, I believe the people that will be most interested in the sounds and images that have been created are music lovers that are interested in new sounds of music and fans of the underground dub scene.
Wednesday 29 September 2010
Friday 24 September 2010
Kings of Leon Website Analysis
This image above sows you the offical Kings of Leon website. This website is laid out so there is a picture of the whole band at the top of the page and that is the first thing you are able to see, to the right of that there is music play that allows you to play the song, there is also a link after that where you are able to purchase the song , on that screen there is a menu of the choice of song you would like to buy if not both of them. This then gives you the choice of either buying just the one item or both of them.
Just below the image there is a bar with different links that you can press that will have different information about the band, some of the links will contain different information about the band like latest articles and events and gigs that the bands are playing soon in the future. Under some of the bars another drop down menu comes down from that and you are allowed a choice of what you want to look at in that area, e.g. if you go under the “Events” bar a drop down menu with two options, one saying “Tour” and the other saying “appearances”. This then gives the user a different choice of what they can look at and makes the website easier to navigate around.
Down the main part of the screen there are different images and articles made which then promotes the Band, also they include it on their website to then show of the latest articles made about them.
To the right of that it says “latest Uploads” which allows the users to upload the latest images of the band playing; most of the images uploaded are from the band playing at live events.
And to the left hand side of the page you can see the section where it says “Tour Dates” this allows the user to quickly look at the latest tour dates easily instead of having to go through different links through the page.
I then scrolled down the page slightly and found this, it says what shows in Europe have been announced, and then is gives you all the information about what time it is, and what day its on, it also tells you when the tickets are on sale and where at, but also it tells you there’s a 48 Hour presale, where you are able to purchase tickets before anyone else.
I think that this website overall is a good website as it includes information about the band, the latest articles written about the band and tour dates etc, I think this is helpful for the user as they will be able to keep up to date with what it happen with the Kings of Leon and find out the latest information about them. I also think the buying and listening to the music on the website is very helpful because it lets the user listen to the music before they are able to purchase it at the highest quality. I also think that the store is very important to have on a website like this as it sells inetesting items like t-shirts and clothing items that every Kings of Leon fan wants to own.
Overall, I think this website is very easy to use and contain a lot of recent and relative information, it also has the extra features that some websites don’t include, so I think this website is very good and I would like Aidan and mine to be similar so the user finds it easy to navigate around the website.
Mock CD Cover
The Outside of The Case -
The Inside of The Case -
Aidan and I have created these this Mock CD Cover together, and we have combined images that are relevant to the music that we are using, we have also included some information about 'Dub Fiend' himself and a picture of him working his DJ Equipment
The Inside of The Case -
Aidan and I have created these this Mock CD Cover together, and we have combined images that are relevant to the music that we are using, we have also included some information about 'Dub Fiend' himself and a picture of him working his DJ Equipment
CD Cover Analysis
This Cd cover is a picture of different types of technology that will help make the music that Jay-Z makes; they might have done this as there are different types of music equipment in this photo that ranges in different time ranges. The silver cover makes the Cd case stand out and the three lines in the middle of the Cd case carries on through the different Albums that Jay-Z makes, because he has Blueprint 1, Blueprint 2 and this one is Blueprint 3. This album cover with the red lines might show that Jay-Z’s genre is usually around the same as other Hip Hop rapper but his has a different style, and the red lines might show this.
This Cd cover is a picture of a block of flats with a one flat that has windows full of colours and shapes. The Arctic Monkeys could have done this to show a new style of music that they are making, as they had already made an album before this, the writing of “Arctic Monkeys Favourite Worst Nightmare” is in a rather technological way as it is using a different and abstract font, this might also then link to the different style of music that they are making. The dark grey colours with the bright white and pink and yellow colours make that one house stand out which might show that the Arctic Monkeys will stand out more from the crowd as the music will be popular.
This Cd cover is a picture underwater with two naked people who are touching hand together, also in the background and foreground there are plants and fish watching them with a ray of light spearing through the water. This is an abstract and strange album artwork as it is unusual, but I think that they have created this album artwork like this as they are making different unique types of music than they have done before due to the strange artwork. The colours are bright and very dominant, they have used these colours to attract the user to the album. They might have also created this album artwork as one of the songs on this album is called “Watercolour” this may reflect on the album artwork.
Location Planning & Research
The outside and inside of this building will be used several times throughout our video, it will be used as a place of retreat for the character in the video. The run down and broken building will symbolise the way in which the boy is feeling and that he feels lonely and not looked after much like the building featured in the photograph. The dark interior of the building will be used as a place to sit and ponder by the boy, in order to get a good shot and for the image to look effective we will have to use artificial lighting as well as sun light to ensure the shots come out well.
The holes due to missing bricks in the building will be carefully used to capture rays of light shining through them. A dolly cam will be used so that the camera travels smoothly along the floor and shows different lights coming through holes in the wall. One of the more advanced shots will be creating a ray of light shining down from the roof on to the character, created either by natural or artificial light to create a feeling to the audience of inspiration and a change in the characters feelings.
Required Items List
Filming Equipment
-Video Camera
-Tripod
-Blank Tape
-Digital Camera
Props
-Mobile Phone
-Car
-Shot Glasses
-Money
Actors
-1 Main Character (Male)
-8 Backing Characters (Male & Female)
Costume
- Main character - Dark Jeans, Hoody, T-shirt, Skateboard Shoes
- Backing Characters - Jeans, T-shirts etc
Computer Software
-Adobe Photoshop
-Adobe Dreamweaver
-Adobe Premier Pro
-Adobe After Effects
-Video Camera
-Tripod
-Blank Tape
-Digital Camera
Props
-Mobile Phone
-Car
-Shot Glasses
-Money
Actors
-1 Main Character (Male)
-8 Backing Characters (Male & Female)
Costume
- Main character - Dark Jeans, Hoody, T-shirt, Skateboard Shoes
- Backing Characters - Jeans, T-shirts etc
Computer Software
-Adobe Photoshop
-Adobe Dreamweaver
-Adobe Premier Pro
-Adobe After Effects
Props Research
iPod Classic- The use of the iPod is that this is that it is used for a close up during the video. The character presses play on the iPod just before the music begins to play, as he presses it the beat starts linking to the next scene of him walking away.
Although the outside or interior of the car is not featured actually in the video it is still vital for the shots we get that we have a car to do so. Shots through the windscreen of the car at night time will be sped up in order to give the effect of time passing quickly. A shot of the character from the window of the car will also be used to show people are watching him as he stands on his own.
Shot glasses will be used during the party scene, there is a flashback as the character walks down the side of an abandoned building of a rave that he had been to before. The colourful glasses with look opposite to the characters clothing and expression depicting that he doesn’t fit in and is a bit of a loner. The glow sticks will also do the same and should shine really nicely in the dark and hopefully create a great shot for the music video.
Actor & Costume Research
Joe Alman- 17 years old
The actor we will be using is Joe Alman, from our planning of the music video; Joe fits the description of the character we would like to portray in the video. Joe also has acting experience from his previous school and we believe could play the part in the video very well, to make the character act real and also capture the feelings we are trying to portray within the music video.
We would like the character to wear a dark coloured hoodie much like the one seen in the photograph. The hood should be up and partly covering his face to show the characters loneliness and self consciousness. By having a dark coloured jacket, it sticks to the dark themes of the video and will also come in handy when trying to capture only the characters face in shots that are more dark.
The character in the video will also be wearing dark skinny jeans as this shows originality etc. Again also sticking to the theme of darkness.
The character will where trainers that are used for skateboarding, this gives an idea to the personality of the character and what he enjoys doing. Again the shoes will be dark sticking to the theme.
The Song
Showdown (Muse - Knights of Cydonia Remix)
The song that we will be doing is a dub step track by Dub fiend and underground artist popular in the dub step genre. The lyrics to the track are vital as they link in to the music video.
No one's gonna take me alive,
The time has come to make things right,
You and I must fight for our rights,
You and I must fight to survive,
No one's gonna take me alive,
The time has come to make things right,
You and I must fight for our rights,
You and I must fight to survive
(solo)
No one's going to take me alive,
The time has come to make things right,
You and I must fight for our rights,
You and I must fight to survive.
The video features a teenage male who is struggling to fit in, shots featured in the video are of the character falling out with friends and his girlfriend. The link to the lyrics for this bit is the change of mind from the character as he realises he needs to sort things out to be happy, this takes place as the lyrics sing “the time has come to make things right”
The end shot is of the character standing looking at the bright sunset thinking about what he must do in order to make things right again. The character must put effort in so that he can live his life happy. This fits to the lyrics “you and I must fight to survive”
The genre of dub step is difficult to picture a video for, but with it being a remix and the lyrics having such a strong message it was simple to think up a storyline and character.
Treatment
• Theme – A guy character losing his rights to live and his head is messed up and he is falling out with friends and girlfriend.
• Costume – The main character will wear Dark skinny/slim fit jeans, a T-shirt with a Dark hoody jacket.
Storyline
• A high angle shot of the person featured in the video, the camera with then pan upwards up his body to show his face and the location where he is. The surrounding is to be dark, dull and run down giving a gloomy feel to the beginning of the video.
• The next shot will be from behind the actor showing what he can see giving the audience a better understanding of the run down location in which he is stood.
• Next a shot of the persons iPod and a finger clicking the play button, as he does this the beat of the music will begin to drop and then the camera will zoom right in and a flicker effect will take it to the next shot.
• The character will walk down a rundown alley way and past a graffiti wall, the floor and walls will be dirty, and the art on the walls will have relevance to the song lyrics and the theme of the video.
• The camera will then cut to a low angle shot of the characters back as he walks down a road. The camera will be slightly above the character to portray that someone is watching him and to make the character appear small and inadequate.
• To continue the feel of inadequacy and loneliness, a shot from very high up with the effect of a security camera will be next, this links to the characters paranoia and troubled head.
• Another shot from a different high point will pan left and appear to show the character pulling something out of his pocket.
• Just before entering a rundown building he flicks a cigarette and enters then disappears into the darkness.
• The next shot is of him sat lonely in a dark room with rays of light shining through caps in the old wall that he is facing. A ray of light with then highlights him sat there and he exits the building.
• As he walks past the abandon building the camera flashes to what appears to be a rave and he is walking in an identical way through the middle.
• As he walks down a busy road he bumps into a few of his friends and they begin to argue, they all then exit the camera shot and leave the character obviously upset to the audience.
• A shot shown through the wind screen of a car drives passed and sees the upset character standing lonely and very still.
• The camera then cuts back to the character approaching a house and entering to find his girlfriend lying on a bed and very upset, the camera will be a point of view shot and will turn back round and leave slowly. This insinuates that the character runs away from his troubles and doesn’t approach problems.
• The next shot is of the character leaving the house in a rush that turns into a sprint, another security camera will pick him up from a high shot again making him look inadequate.
• The character comes to a stop and heavy breathes and appears to be upset, a dolly cam follows him slightly down the road and pass his old friends that are staring evilly at him, the character holds his head down and doesn’t make eye contact so he doesn’t appear to care, but it is obvious to the audience he is upset.
• The character the walks up towards a bright sun and stands on the top of a hill facing the sun.
• There is a shot of him facing the sun, and he will appear to be a silhouette in the sun.
• The final show is a pan from the characters face and then gradually sinks down to the ground and the camera goes black.
• Costume – The main character will wear Dark skinny/slim fit jeans, a T-shirt with a Dark hoody jacket.
Storyline
• A high angle shot of the person featured in the video, the camera with then pan upwards up his body to show his face and the location where he is. The surrounding is to be dark, dull and run down giving a gloomy feel to the beginning of the video.
• The next shot will be from behind the actor showing what he can see giving the audience a better understanding of the run down location in which he is stood.
• Next a shot of the persons iPod and a finger clicking the play button, as he does this the beat of the music will begin to drop and then the camera will zoom right in and a flicker effect will take it to the next shot.
• The character will walk down a rundown alley way and past a graffiti wall, the floor and walls will be dirty, and the art on the walls will have relevance to the song lyrics and the theme of the video.
• The camera will then cut to a low angle shot of the characters back as he walks down a road. The camera will be slightly above the character to portray that someone is watching him and to make the character appear small and inadequate.
• To continue the feel of inadequacy and loneliness, a shot from very high up with the effect of a security camera will be next, this links to the characters paranoia and troubled head.
• Another shot from a different high point will pan left and appear to show the character pulling something out of his pocket.
• Just before entering a rundown building he flicks a cigarette and enters then disappears into the darkness.
• The next shot is of him sat lonely in a dark room with rays of light shining through caps in the old wall that he is facing. A ray of light with then highlights him sat there and he exits the building.
• As he walks past the abandon building the camera flashes to what appears to be a rave and he is walking in an identical way through the middle.
• As he walks down a busy road he bumps into a few of his friends and they begin to argue, they all then exit the camera shot and leave the character obviously upset to the audience.
• A shot shown through the wind screen of a car drives passed and sees the upset character standing lonely and very still.
• The camera then cuts back to the character approaching a house and entering to find his girlfriend lying on a bed and very upset, the camera will be a point of view shot and will turn back round and leave slowly. This insinuates that the character runs away from his troubles and doesn’t approach problems.
• The next shot is of the character leaving the house in a rush that turns into a sprint, another security camera will pick him up from a high shot again making him look inadequate.
• The character comes to a stop and heavy breathes and appears to be upset, a dolly cam follows him slightly down the road and pass his old friends that are staring evilly at him, the character holds his head down and doesn’t make eye contact so he doesn’t appear to care, but it is obvious to the audience he is upset.
• The character the walks up towards a bright sun and stands on the top of a hill facing the sun.
• There is a shot of him facing the sun, and he will appear to be a silhouette in the sun.
• The final show is a pan from the characters face and then gradually sinks down to the ground and the camera goes black.
Subscribe to:
Posts (Atom)