Music Video Analysis

http://www.youtube.com/watch?v=jkaMiaRLgvY

I am going to be analysing the music video for The Kooks – Naive. This song was released on the 27th of March 2006 as the forth single from the album Inside In/Inside Out. This was able to reach 5th place on the UK charts at one point, this song was also The Kooks best selling single of the careers. I am going to analyse this video as this is rather like how Aidan and I want to make ours like.

The music video is rather simple as it shows Luke Pritchard (the main character) walking around various different places to look for the girl he loves, the lyrics “I’m not saying it’s your fault, all though you could’ve done more” shows that he isn’t taking the blame for the girl leaving him, but also he doesn’t want to blame her completely.

This music video is cleverly lit, as when he is looking for her through various places the lighting is rather dark so it may show that he is upset and sad about not being able to find her, but whenever there is a flashback of him being with her, it’s usually lit which may mean that he was happy being around her and that he wants her back as he is missing her. This may also link into him not being able to blame her with the lyrics in the paragraph above, as he may think it was his fault.

At around 1:17 he sees this blonde girl at a gig in a dark room and thinks that it was his ex girlfriend, so he aggressively grabs her shoulder and turns her around to his face, but realises it wasn’t her, he aggressively does this as he is desperate to see her as he misses her. After that shot it quickly changes to a shot of his ex girlfriend sitting in a chair at a bar alone, and then it quickly changes back to him saying "by such a smiling sweetheart, oh and your sweet and pretty face” these lyrics are explaining her features and how much he wants to see her smile and her face.

At 2:50 the lyrics “just don’t let me down” are being said as he is looking towards the toilets while his ex girlfriend is leaving with another guy, which makes him turn away and walk away from her as she has just let him down by getting with another guy.

From what we see of his clothing at the beginning of the video, he is wearing a black leather jacket probably with jeans as he is going to a live gig.

the shots used in this music video are mainly close ups of the main characters face so you are able to see some of the 0065pressions he has, even though it is rather difficult to see as it is in the dark, the main shot in this video is pr when you are able to see a medium long shot of his hole body from his 0065of 0065 girlfriends point of view as you are able to see hids face and body language as he see’s them coming out from the toilet, this is the main shot as it changes the music video as he is now careless of what happens and he has stopped looking for her.

this music video is a good inspiration to ours as some of the shots and the storyline are the same as Aidan’s and mine, this will help us come up with new ideas on how to adapt our music video to make it even better.